GANNI GILL
SELF NEGOTIATED BRIEF
GANNI is a Danish, contemporary, and ready-to-wear fashion brand, with female empowerment at the forefront of every design choice. They tend to tap into the effortlessness that the minimalist Scandi style emulates, whilst often designing elements of playful and statement details that makes their style so distinctive and gains themselves popularity. Their transparency within their online presence and efforts to educate their consumers on their positive sustainable steps forward create a respectful and trustworthy brand ethos.
Design an innovative and playful 6 outfit womenswear S/S 2024 product range that echoes the brands’ Danish identity with consideration into the brands gaps within their market.
Explore the use of sustainable and slow craftsmanship processes to propel forward their environmentally driven ethos, whilst exploring subtle design details that uphold their strong brand identity.
Include a sketchbook clearly demonstrating a strong concept and design process. Engaging with your research through the use of analytical drawings in response to primary and secondary research, design and colour palette development, process sampling and samples of design details and finishings.
You should also include a set of 4-6 A3 landscape pages that include your name and project title as part of the market level research. This should include a brief look at GANNI as a brand and 3 of its main competitors. You will need to use key words to describe the brands aesthetic, USP and price points and create a formative customer profile to give yourself insight into who will be purchasing your product range. You will need to write a conclusion statement to reflect on your findings and how your own USP fits into GANNI’s brand identity whilst addressing a gap in their market.
GANNI GILL PORTFOLIO
GANNI MARKET REPORT
